Markup and Markdown Examples with Solutions

Ten markup and markdown problems with full solutions, written the way they appear on business math homework and exams. Each one lists what is given and what to find, then works every step. They cover markup on cost and on selling price, finding the cost or selling price, converting between the two bases, markdown percent, successive markdowns, and breakeven and lowest acceptable prices.

Formulas used in these examples

  • Markup = Selling price − Cost; Markup on cost = Markup ÷ Cost; Markup on selling price = Markup ÷ Selling price
  • On cost: Selling price = Cost × (1 + Rate); Cost = Selling price ÷ (1 + Rate)
  • On selling price: Selling price = Cost ÷ (1 − Rate); Cost = Selling price × (1 − Rate)
  • Markdown % = Markdown ÷ Original price; Sale price = Original price × (1 − Rate); Original price = Sale price ÷ (1 − Rate)
  • Successive markdowns: Final price = Original price × (1 − m₁) × (1 − m₂) × …
  • Breakeven price = Cost + Operating expenses; Lowest acceptable price = Breakeven price + Desired profit

Rounding: interim values stay exact; money is rounded to the nearest cent at the end.

Example 1 · Basic

Find the markup and both markup percents

A garden center buys a ceramic planter for $48 and sells it for $72. Find the markup in dollars, the markup as a percent of cost, and the markup as a percent of the selling price.

Cost
$48.00
Selling price
$72.00
Find
Markup, markup on cost and markup on selling price

Solution

  1. Write the formulas

    • Markup = Selling price − Cost
    • Markup on cost = Markup ÷ Cost
    • Markup on selling price = Markup ÷ Selling price
  2. Find the markup

    • $72.00 − $48.00 = $24.00
  3. Find the markup percent on cost

    • $24.00 ÷ $48.00 = 0.5
    • 0.5 × 100 = 50%
  4. Find the markup percent on selling price

    • $24.00 ÷ $72.00 ≈ 0.333333 (rounded to six decimal places)
    • 0.333333 × 100 = 33.3333%

Answer: Markup = $72.00 − $48.00 = $24.00. On cost: $24.00 ÷ $48.00 = 50%. On selling price: $24.00 ÷ $72.00 ≈ 33.3333%.

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Example 2 · Basic

Selling price from cost and a markup on cost

A stationery wholesaler pays $36 for a case of notebooks and marks it up 40% on cost. What is the selling price?

Cost
$36.00
Markup
40% of cost
Find
Selling price

Solution

  1. Write the formulas

    • Markup = Cost × Markup rate
    • Selling price = Cost + Markup
  2. Change the percent to a decimal

    • 40% = 40 ÷ 100 = 0.4
  3. Find the markup

    • $36.00 × 0.4 = $14.40
  4. Add the markup to the cost

    • $36.00 + $14.40 = $50.40

Answer: Markup = $36.00 × 0.4 = $14.40. Selling price = $36.00 + $14.40 = $50.40.

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Example 3 · Intermediate

Selling price from cost and a markup on selling price

A boutique buys a jacket for $84 and wants a markup of 30% of the selling price. What should the selling price be?

Cost
$84.00
Markup
30% of selling price
Find
Selling price

Solution

  1. Write the formulas

    • Cost = Selling price × (1 − Markup rate on selling price)
    • Selling price = Cost ÷ (1 − Markup rate on selling price)
    • Markup = Selling price − Cost
  2. Subtract the markup rate from 100%

    • 30% = 0.3
    • 100% − 30% = 70% = 0.7
  3. Divide the cost by the complement

    • $84.00 ÷ 0.7 = $120.00
  4. Find the markup

    • $120.00 − $84.00 = $36.00

Answer: The cost is the other 70% of the selling price, so Selling price = $84.00 ÷ 0.7 = $120.00 and the markup is $36.00. Taking 30% of the cost instead would give only a $109.20 price.

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Example 4 · Intermediate

Cost from the selling price and a markup on cost

A tool retailer sells a drill set for $93.60 after a markup of 30% on cost. What did the retailer pay for it?

Selling price
$93.60
Markup
30% of cost
Find
Cost

Solution

  1. Write the formulas

    • Selling price = Cost × (1 + Markup rate on cost)
    • Cost = Selling price ÷ (1 + Markup rate on cost)
    • Markup = Selling price − Cost
  2. Add the markup rate to 100%

    • 30% = 0.3
    • 100% + 30% = 130% = 1.3
  3. Divide the selling price by the sum

    • $93.60 ÷ 1.3 = $72.00
  4. Find the markup

    • $93.60 − $72.00 = $21.60

Answer: The selling price is 100% + 30% = 130% of cost, so Cost = $93.60 ÷ 1.3 = $72.00. The markup is $21.60.

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Example 5 · Intermediate

Cost from the selling price and a markup on selling price

A lighting store sells a floor lamp for $250. The markup is 36% of the selling price. Find the markup in dollars and the store's cost.

Selling price
$250.00
Markup
36% of selling price
Find
Cost

Solution

  1. Write the formulas

    • Markup = Selling price × Markup rate on selling price
    • Cost = Selling price − Markup
  2. Change the percent to a decimal

    • 36% = 36 ÷ 100 = 0.36
  3. Find the markup

    • $250.00 × 0.36 = $90.00
  4. Subtract the markup from the selling price

    • $250.00 − $90.00 = $160.00

Answer: Markup = $250.00 × 0.36 = $90.00. Cost = $250.00 − $90.00 = $160.00.

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Example 6 · Intermediate

Convert a markup between cost and selling price

A supplier quotes a markup of 60% on cost. What is that as a percent of the selling price? Then convert a markup of 40% of the selling price to a percent of cost.

First markup
60% of cost
Second markup
40% of selling price
Find
The converted markup percent

Solution

60% of cost to selling price

  1. Write the formula

    • Markup on selling price = Markup on cost ÷ (1 + Markup on cost)
  2. Add the markup on cost to 100%

    • 60% = 0.6
    • 100% + 60% = 160% = 1.6
  3. Divide the markup rate by that number

    • 0.6 ÷ 1.6 = 0.375
  4. Change the decimal to a percent

    • 0.375 × 100 = 37.5%
  5. Check with a $100 example

    • Cost $100.00, selling price $160.00, markup $60.00
    • $60.00 ÷ $100.00 = 60% of cost
    • $60.00 ÷ $160.00 = 37.5% of selling price

40% of selling price to cost

  1. Write the formula

    • Markup on cost = Markup on selling price ÷ (1 − Markup on selling price)
  2. Subtract the markup on selling price from 100%

    • 40% = 0.4
    • 100% − 40% = 60% = 0.6
  3. Divide the markup rate by that number

    • 0.4 ÷ 0.6 ≈ 0.666667 (rounded to six decimal places)
  4. Change the decimal to a percent

    • 0.666667 × 100 = 66.6667%
  5. Check with a $100 example

    • Cost $60.00, selling price $100.00, markup $40.00
    • $40.00 ÷ $100.00 = 40% of selling price
    • $40.00 ÷ $60.00 ≈ 66.6667% of cost

Answer: On cost 60% is 0.6 ÷ 1.6 = 37.5% of the selling price. A 40% markup on selling price is 0.4 ÷ 0.6 ≈ 66.6667% of cost. A markup on selling price is always the smaller number.

Open 60% of cost to selling price in the solver · Open 40% of selling price to cost in the solver

Example 7 · Intermediate

Find the markdown percent

A sports shop reduces a pair of running shoes from $85 to $63.75. What is the markdown percent?

Original price
$85.00
Sale price
$63.75
Find
Markdown percent

Solution

  1. Write the formulas

    • Markdown = Original selling price − Sale price
    • Markdown percent = Markdown ÷ Original selling price
  2. Find the markdown

    • $85.00 − $63.75 = $21.25
  3. Divide the markdown by the original selling price

    • $21.25 ÷ $85.00 = 0.25
  4. Change the decimal to a percent

    • 0.25 × 100 = 25%

Answer: Markdown = $85.00 − $63.75 = $21.25. Markdown percent = $21.25 ÷ $85.00 = 25%, based on the original price.

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Example 8 · Intermediate

Sale price after a markdown

A rain jacket priced at $129 is marked down 35% for the season sale. Find the sale price.

Original price
$129.00
Markdown
35%
Find
Sale price

Solution

  1. Write the formulas

    • Markdown = Original selling price × Markdown rate
    • Sale price = Original selling price − Markdown
  2. Change the percent to a decimal

    • 35% = 35 ÷ 100 = 0.35
  3. Find the markdown

    • $129.00 × 0.35 = $45.15
  4. Subtract the markdown from the original price

    • $129.00 − $45.15 = $83.85

Answer: Markdown = $129.00 × 0.35 = $45.15. Sale price = $129.00 − $45.15 = $83.85.

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Example 9 · Exam-style

Successive markdowns are not added

A $200 coat is marked down 20%, and a month later the sale price is marked down another 10%. Find the final price, and compare it with a single 30% markdown.

Original price
$200.00
Markdowns
20% then 10%
Find
Final price

Solution

Successive markdowns

  1. Write the formulas

    • Each markdown is taken from the price left by the one before it.
    • Net factor = (1 − m₁) × (1 − m₂) × …
    • Final price = Original selling price × Net factor
  2. Subtract each markdown rate from 100%

    • 100% − 20% = 80% = 0.8
    • 100% − 10% = 90% = 0.9
  3. Multiply the complements

    • 0.8 × 0.9 = 0.72
  4. Find the final price

    • $200.00 × 0.72 = $144.00
  5. Find the single equivalent markdown

    • 100% − 72% = 28%
    • Total markdown: $200.00 − $144.00 = $56.00

A single 30% markdown

  1. Write the formulas

    • Markdown = Original selling price × Markdown rate
    • Sale price = Original selling price − Markdown
  2. Change the percent to a decimal

    • 30% = 30 ÷ 100 = 0.3
  3. Find the markdown

    • $200.00 × 0.3 = $60.00
  4. Subtract the markdown from the original price

    • $200.00 − $60.00 = $140.00

The shopper pays $4.00 more after 20% and 10% than after a flat 30%.

Answer: Net factor = 0.8 × 0.9 = 0.72, so the final price is $200.00 × 0.72 = $144.00. The single equivalent markdown is 28%, not 30%. A single 30% markdown would leave $140.00.

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Example 10 · Exam-style

Breakeven price and the lowest acceptable price

A furniture store buys a side table for $46. Operating expenses are $14 per table and the original selling price is $80. Find the breakeven price and the largest markdown the store can take. Then find the lowest acceptable price and the largest markdown if the store still wants an $8 profit.

Cost
$46.00
Operating expenses
$14.00
Original price
$80.00
Desired profit (second part)
$8.00
Find
Lowest acceptable price and maximum markdown

Solution

No profit required

  1. Write the formulas

    • Breakeven price = Cost + Operating expenses
    • Maximum markdown = Original selling price − Lowest acceptable price
    • Maximum markdown percent = Maximum markdown ÷ Original selling price
  2. Find the breakeven price

    • $46.00 + $14.00 = $60.00
  3. Find the maximum markdown

    • $80.00 − $60.00 = $20.00
  4. Find the maximum markdown percent

    • $20.00 ÷ $80.00 = 0.25
    • 0.25 × 100 = 25%

With an $8 profit

  1. Write the formulas

    • Breakeven price = Cost + Operating expenses
    • Lowest acceptable price = Breakeven price + Desired profit
    • Maximum markdown = Original selling price − Lowest acceptable price
    • Maximum markdown percent = Maximum markdown ÷ Original selling price
  2. Find the breakeven price

    • $46.00 + $14.00 = $60.00
  3. Add the desired profit

    • $60.00 + $8.00 = $68.00
  4. Find the maximum markdown

    • $80.00 − $68.00 = $12.00
  5. Find the maximum markdown percent

    • $12.00 ÷ $80.00 = 0.15
    • 0.15 × 100 = 15%

Answer: Breakeven price = $46.00 + $14.00 = $60.00, so the largest markdown is $80.00 − $60.00 = $20.00, which is 25% of the original price. With the $8.00 profit the lowest acceptable price is $68.00 and the largest markdown is $12.00, or 15%.

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Practice on your own

Problems and businesses on this page are original practice problems written for Business Math Lab. Answers are checked by automated tests against the solver.